“The world’s most powerful bank is a great vampire squid wrapped around the face of humanity, relentlessly jamming its blood funnel into anything that smells like money.” ― Matt Taibbi
Dissatisfaction with evil Bank behavior is the underlying premise of this Affinity Federal Credit Union spot, as they offer a great alternative to the typical banking hellshow, providing lower fees, better rates, and they treat you like an actual human being. To help illustrate this, Tom Christmann and his extra-smart creative team at DiMassimo Goldstein created the concept of the literal FAT CAT, an all-powerful and generally dickish Bank CEO feline who abuses his underlings with obvious glee. To find this cat, we undertook an extensive search of nothing but the finest in Animal Wranglers in Los Angeles to find a quadruped with just the right amount of natural arrogance and condescension. After locating the ideal FAT CAT, Stylist Tiffany Nesson built a suit tailored to our quadruped, complete with fake paws that were rigged with rods for puppeteering. Then the fun began. Our wonderful Bank Underling actor duo of John Fulton and Sarah Barton endured an endless tirade from our surly Cat Banker on the shoot day, and more than a few unscripted, profanity-laced verbal beatdowns just for the sheer joy of it. When the dust settled, it was clear – Fat Cat Bankers are merciless jack holes and Affinity is where you want to take your hard earned cash. Special thanks to the imaginative DiMassimo brain trust of Tom Christmann, Tyler Maxson, Tom Millington, and überproducer Gary Bass for bringing the magic and letting me play in their Adversandox®.